Tate's vs Oreo · Bay Area shelf head-to-head
Tate's and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's is in more Bay Area grocersOreo fields the deeper lineupTate's sits further up the premium end
Tate's
Oreo
55
brand power
53
29
products
74
2
categories
4
3
subcategories
7
19
grocers
14
$1.15
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tate's▭ Oreo
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tate's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tate's · Oreo
