Tate's vs Walker's · Bay Area shelf head-to-head
Tate's and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's is in more Bay Area grocersWalker's fields the deeper lineup
Tate's
Walker's
55
brand power
53
29
products
36
2
categories
5
3
subcategories
5
19
grocers
15
$1.15
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tate's▭ Walker's
Distribution · 30% of score79·63
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tate's · Walker's
