Tcho vs Cadbury · Bay Area shelf head-to-head
Tcho and Cadbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho is in more Bay Area grocersCadbury fields the deeper lineup
Tcho
Cadbury
47
brand power
49
29
products
35
5
categories
6
17
grocers
12
$1.02
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tcho▭ Cadbury
Distribution · 30% of score71·50
C
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tcho · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tcho · Cadbury
