Tcho vs Ghirardelli · Bay Area shelf head-to-head
Tcho and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Tcho
Ghirardelli
47
brand power
67
29
products
69
5
categories
7
6
subcategories
9
17
grocers
19
$1.02
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tcho▭ Ghirardelli
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients2 vs 17 SKUs
1% of shelf
only Tcho
only Ghirardelli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tcho · Ghirardelli
