Terra Delyssa vs Giuliano · Bay Area shelf head-to-head
Terra Delyssa and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupGiuliano sits further up the premium end
Terra Delyssa
Giuliano
18
brand power
56
4
products
22
2
categories
9
2
subcategories
11
3
grocers
14
$17.94
avg price
$15.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terra Delyssa▭ Giuliano
Distribution · 30% of score13·58
T
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terra Delyssa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Terra Delyssa · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terra Delyssa · Giuliano