Thai Kitchen vs Native Forest · Bay Area shelf head-to-head
Thai Kitchen and Native Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersNative Forest fields the deeper lineup
Thai Kitchen
Native Forest
61
brand power
55
20
products
25
8
categories
5
11
subcategories
14
20
grocers
17
61.1¢
price per fl oz
36.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thai Kitchen▭ Native Forest
Distribution · 30% of score83·71
T
carried in 20 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thai Kitchen
only Native Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thai Kitchen · Native Forest
