The Casa Market vs Simply Organic · Bay Area shelf head-to-head
The Casa Market and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupSimply Organic sits further up the premium end
The Casa Market
Simply Organic
32
brand power
68
27
products
109
2
categories
10
2
subcategories
43
1
grocers
18
$12.44
avg price
$7.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Casa Market▭ Simply Organic
Distribution · 30% of score4·75
T
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Casa Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Casa Market · 0
no exclusive doors — everywhere The Casa Market is, Simply Organic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Casa Market · Simply Organic
