The Fine Cheese Co vs Simple Mills · Bay Area shelf head-to-head
The Fine Cheese Co and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupThe Fine Cheese Co sits further up the premium end
The Fine Cheese Co
Simple Mills
37
brand power
71
17
products
75
2
categories
13
8
grocers
22
$2.56
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Fine Cheese Co▭ Simple Mills
Distribution · 30% of score33·92
carried in 8 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Fine Cheese Co
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Fine Cheese Co · 1
only Simple Mills · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Fine Cheese Co · Simple Mills
