The Lucky Ox vs San Pellegrino · Bay Area shelf head-to-head
The Lucky Ox and San Pellegrino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineupThe Lucky Ox sits further up the premium end
The Lucky Ox
San Pellegrino
33
brand power
64
9
products
54
4
categories
5
5
grocers
20
39.3¢
price per fl oz
18.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Lucky Ox▭ San Pellegrino
Distribution · 30% of score21·83
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Lucky Ox
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Lucky Ox · 0
no exclusive doors — everywhere The Lucky Ox is, San Pellegrino is too.
only San Pellegrino · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Lucky Ox · San Pellegrino