The Republic Of Tea vs Yogi · Bay Area shelf head-to-head
The Republic Of Tea and Yogi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Republic Of Tea carries more Brand PowerThe Republic Of Tea is in more Bay Area grocersThe Republic Of Tea fields the deeper lineup
The Republic Of Tea
Yogi
53
brand power
23
169
products
9
4
categories
3
13
grocers
1
$14.44
avg price
$4.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Republic Of Tea▭ Yogi
Distribution · 30% of score54·4
Y
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Republic Of Tea
only Yogi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Republic Of Tea · Yogi
