The Seaweed Bath Co. vs Griffin Remedy · Bay Area shelf head-to-head
The Seaweed Bath Co. and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerGriffin Remedy fields the deeper lineupGriffin Remedy sits further up the premium end
The Seaweed Bath Co.
Griffin Remedy
36
brand power
43
19
products
58
4
categories
5
8
subcategories
12
2
grocers
2
$1.48
price per fl oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Seaweed Bath Co.▭ Griffin Remedy
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Seaweed Bath Co.
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Seaweed Bath Co. · 1
only Griffin Remedy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Seaweed Bath Co. · Griffin Remedy
