The Sonoma Kitchen vs Field Day · Bay Area shelf head-to-head
The Sonoma Kitchen and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
The Sonoma Kitchen
Field Day
7
brand power
58
2
products
120
2
categories
42
2
grocers
12
$9.74
avg price
$6.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Sonoma Kitchen▭ Field Day
Distribution · 30% of score8·50
T
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Sonoma Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Sonoma Kitchen · 0
no exclusive doors — everywhere The Sonoma Kitchen is, Field Day is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Sonoma Kitchen · Field Day