Thomas’ vs Food For Life · Bay Area shelf head-to-head
Thomas’ and Food For Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life is in more Bay Area grocersThomas’ fields the deeper lineupFood For Life sits further up the premium end
Thomas’
Food For Life
50
brand power
53
30
products
27
3
categories
4
5
subcategories
8
15
grocers
18
$1.11
price per item
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thomas’▭ Food For Life
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thomas’ · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thomas’ · Food For Life
