Tiberino vs Rummo · Bay Area shelf head-to-head
Tiberino and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo is in more Bay Area grocersTiberino fields the deeper lineupTiberino sits further up the premium end
Tiberino
Rummo
48
brand power
51
36
products
29
6
categories
2
9
subcategories
15
7
grocers
15
$1.35
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tiberino▭ Rummo
Distribution · 30% of score29·63
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tiberino · 2
only Rummo · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tiberino · Rummo
