Tillamook vs Ben & Jerry's · Bay Area shelf head-to-head
Tillamook and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineup
Tillamook
Ben & Jerry's
67
brand power
50
127
products
89
6
categories
4
21
subcategories
4
20
grocers
12
63.0¢
price per oz
50.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tillamook▭ Ben & Jerry's
Distribution · 30% of score83·50
carried in 20 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tillamook · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tillamook · Ben & Jerry's
