Timeless Natural Food vs Rancho Gordo · Bay Area shelf head-to-head
Timeless Natural Food and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Timeless Natural Food
Rancho Gordo
14
brand power
69
3
products
58
2
categories
10
3
subcategories
23
3
grocers
13
49.7¢
price per oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Timeless Natural Food▭ Rancho Gordo
Distribution · 30% of score13·54
T
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Timeless Natural Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Timeless Natural Food · 0
no exclusive doors — everywhere Timeless Natural Food is, Rancho Gordo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Timeless Natural Food · Rancho Gordo