Toby's vs Bolthouse Farms · Bay Area shelf head-to-head
Toby's and Bolthouse Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms fields the deeper lineupBolthouse Farms sits further up the premium end
Toby's
Bolthouse Farms
31
brand power
56
9
products
46
3
categories
6
5
subcategories
13
10
grocers
10
$7.78
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toby's▭ Bolthouse Farms
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toby's
only Bolthouse Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toby's · 3
only Bolthouse Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toby's · Bolthouse Farms
