Tom's Of Maine vs Dr. Bronner's · Bay Area shelf head-to-head
Tom's Of Maine and Dr. Bronner's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Tom's Of Maine
Dr. Bronner's
48
brand power
68
27
products
91
4
categories
9
5
subcategories
12
6
grocers
17
$2.31
price per oz
$4.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tom's Of Maine▭ Dr. Bronner's
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care3 vs 60 SKUs
<1% of shelf
only Tom's Of Maine
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tom's Of Maine · 0
no exclusive doors — everywhere Tom's Of Maine is, Dr. Bronner's is too.
only Dr. Bronner's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tom's Of Maine · Dr. Bronner's
