Totino's vs Caulipower · Bay Area shelf head-to-head
Totino's and Caulipower, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersCaulipower fields the deeper lineupCaulipower sits further up the premium end
Totino's
Caulipower
29
brand power
48
12
products
16
2
categories
7
2
subcategories
8
6
grocers
11
$9.27
avg price
$11.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Totino's▭ Caulipower
Distribution · 30% of score25·46
T
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Totino's
no top category Caulipower doesn’t also play in.
only Caulipower
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Totino's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Totino's · Caulipower
