Treeline vs Daiya · Bay Area shelf head-to-head
Treeline and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya is in more Bay Area grocersDaiya fields the deeper lineupTreeline sits further up the premium end
Treeline
Daiya
25
brand power
53
8
products
35
3
categories
7
8
grocers
12
91.1¢
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Treeline▭ Daiya
Distribution · 30% of score33·50
T
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Treeline
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Treeline · 4
only Daiya · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Treeline · Daiya
