Treeline vs Organic Valley® · Bay Area shelf head-to-head
Treeline and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupTreeline sits further up the premium end
Treeline
Organic Valley®
25
brand power
69
8
products
103
3
categories
15
8
grocers
19
91.1¢
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Treeline▭ Organic Valley®
Distribution · 30% of score33·79
T
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Treeline
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Treeline · 0
no exclusive doors — everywhere Treeline is, Organic Valley® is too.
only Organic Valley® · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Treeline · Organic Valley®
