Trilogy vs Badger · Bay Area shelf head-to-head
Trilogy and Badger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badger carries more Brand PowerBadger is in more Bay Area grocersBadger fields the deeper lineup
Trilogy
Badger
11
brand power
51
3
products
22
1
categories
8
2
subcategories
15
1
grocers
2
$29.59
avg price
$15.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trilogy▭ Badger
Distribution · 30% of score4·8
T
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trilogy
no top category Badger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Trilogy · 0
no exclusive doors — everywhere Trilogy is, Badger is too.
only Badger · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trilogy · Badger