Truly Grass Fed vs Straus Family Creamery · Bay Area shelf head-to-head
Truly Grass Fed and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineup
Truly Grass Fed
Straus Family Creamery
21
brand power
65
5
products
44
1
categories
9
2
subcategories
11
5
grocers
20
78.5¢
price per oz
39.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truly Grass Fed▭ Straus Family Creamery
Distribution · 30% of score21·83
T
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truly Grass Fed
no top category Straus Family Creamery doesn’t also play in.
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Truly Grass Fed · 1
only Straus Family Creamery · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truly Grass Fed · Straus Family Creamery
