Turkey Hill vs Van Leeuwen · Bay Area shelf head-to-head
Turkey Hill and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Leeuwen carries more Brand PowerVan Leeuwen is in more Bay Area grocersVan Leeuwen fields the deeper lineup
Turkey Hill
Van Leeuwen
38
brand power
49
19
products
36
5
categories
4
7
subcategories
4
4
grocers
11
$5.76
avg price
$9.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Turkey Hill▭ Van Leeuwen
Distribution · 30% of score17·46
T
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Turkey Hill · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Turkey Hill · Van Leeuwen
