Tuscanini vs Delallo · Bay Area shelf head-to-head
Tuscanini and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Tuscanini
Delallo
13
brand power
63
2
products
79
2
categories
23
2
grocers
15
$9.71
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tuscanini▭ Delallo
Distribution · 30% of score8·63
T
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tuscanini
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tuscanini · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tuscanini · Delallo