Tuscanini vs Divina · Bay Area shelf head-to-head
Tuscanini and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Tuscanini
Divina
13
brand power
69
2
products
77
2
categories
14
2
grocers
20
$9.71
avg price
$8.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tuscanini▭ Divina
Distribution · 30% of score8·83
T
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tuscanini
no top category Divina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tuscanini · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tuscanini · Divina