Tuttocalabria vs Yellowbird · Bay Area shelf head-to-head
Tuttocalabria and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tuttocalabria carries more Brand PowerTuttocalabria fields the deeper lineup
Tuttocalabria
Yellowbird
52
brand power
31
18
products
8
7
categories
2
10
subcategories
2
13
grocers
13
$1.63
price per oz
98.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tuttocalabria▭ Yellowbird
Distribution · 30% of score54·54
T
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tuttocalabria
only Yellowbird
no top category Tuttocalabria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tuttocalabria · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tuttocalabria · Yellowbird