Uncle Matt's Organic vs Santa Cruz Organic · Bay Area shelf head-to-head
Uncle Matt's Organic and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineup
Uncle Matt's Organic
Santa Cruz Organic
44
brand power
60
21
products
41
2
categories
8
7
subcategories
13
16
grocers
19
19.1¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Uncle Matt's Organic▭ Santa Cruz Organic
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Tea4 vs 2 SKUs
only Uncle Matt's Organic
no top category Santa Cruz Organic doesn’t also play in.
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Uncle Matt's Organic · Santa Cruz Organic
