Underwood vs Wild Planet · Bay Area shelf head-to-head
Underwood and Wild Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineupUnderwood sits further up the premium end
Underwood
Wild Planet
29
brand power
59
5
products
38
5
categories
6
8
grocers
18
$1.04
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Underwood▭ Wild Planet
Distribution · 30% of score33·75
U
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Underwood
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Underwood · 0
no exclusive doors — everywhere Underwood is, Wild Planet is too.
only Wild Planet · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Underwood · Wild Planet