Upper Crust vs Beckmann's · Bay Area shelf head-to-head
Upper Crust and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupUpper Crust sits further up the premium end
Upper Crust
Beckmann's
50
brand power
51
20
products
29
1
categories
2
4
subcategories
11
10
grocers
14
$1.05
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upper Crust▭ Beckmann's
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upper Crust
no top category Beckmann's doesn’t also play in.
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Upper Crust · 2
only Beckmann's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upper Crust · Beckmann's
