Urban Foods vs International Harvest · Bay Area shelf head-to-head
Urban Foods and International Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Harvest carries more Brand PowerInternational Harvest is in more Bay Area grocersInternational Harvest fields the deeper lineupInternational Harvest sits further up the premium end
Urban Foods
International Harvest
12
brand power
45
3
products
15
1
categories
7
2
subcategories
13
1
grocers
5
79.8¢
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Foods▭ International Harvest
Distribution · 30% of score4·21
U
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Foods
no top category International Harvest doesn’t also play in.
only International Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Urban Foods · 1
only International Harvest · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Foods · International Harvest
