Veroni vs Columbus · Bay Area shelf head-to-head
Veroni and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupVeroni sits further up the premium end
Veroni
Columbus
22
brand power
60
5
products
40
3
categories
6
5
subcategories
13
2
grocers
16
$11.60
avg price
$10.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Veroni▭ Columbus
Distribution · 30% of score8·67
V
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Veroni
no top category Columbus doesn’t also play in.
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Veroni · 0
no exclusive doors — everywhere Veroni is, Columbus is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Veroni · Columbus