Vista Hermosa vs Siete · Bay Area shelf head-to-head
Vista Hermosa and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Vista Hermosa
Siete
30
brand power
70
9
products
77
3
categories
12
4
subcategories
22
6
grocers
21
71.5¢
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vista Hermosa▭ Siete
Distribution · 30% of score25·88
V
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips4 vs 31 SKUs
V
<1% of shelf
only Vista Hermosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vista Hermosa · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vista Hermosa · Siete
