Vita Coco vs Harmless Harvest · Bay Area shelf head-to-head
Vita Coco and Harmless Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineupHarmless Harvest sits further up the premium end
Vita Coco
Harmless Harvest
54
brand power
56
20
products
26
3
categories
3
3
subcategories
4
16
grocers
19
28.8¢
price per fl oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vita Coco▭ Harmless Harvest
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vita Coco · Harmless Harvest
