Watkins vs Betty Crocker · Bay Area shelf head-to-head
Watkins and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerWatkins is in more Bay Area grocersBetty Crocker fields the deeper lineupWatkins sits further up the premium end
Watkins
Betty Crocker
40
brand power
66
13
products
106
6
categories
7
7
subcategories
10
13
grocers
12
$2.03
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Watkins▭ Betty Crocker
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Watkins · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Watkins · Betty Crocker
