Wel-pac vs Fortune · Bay Area shelf head-to-head
Wel-pac and Fortune, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wel-pac carries more Brand PowerWel-pac is in more Bay Area grocersWel-pac fields the deeper lineupWel-pac sits further up the premium end
Wel-pac
Fortune
41
brand power
27
12
products
8
8
categories
3
11
subcategories
4
7
grocers
4
$4.08
avg price
$5.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wel-pac▭ Fortune
Distribution · 30% of score29·17
W
F
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Noodles2 vs 2 SKUs
W
1% of shelf
only Fortune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fortune · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wel-pac · Fortune