Weruva vs I And Love And You · Bay Area shelf head-to-head
Weruva and I And Love And You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersWeruva fields the deeper lineupWeruva sits further up the premium end
Weruva
I And Love And You
43
brand power
56
77
products
53
3
categories
3
4
subcategories
5
2
grocers
16
91.9¢
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Weruva▭ I And Love And You
Distribution · 30% of score8·67
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Weruva
only I And Love And You
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Weruva · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Weruva · I And Love And You
