West Life vs Eden Foods · Bay Area shelf head-to-head
West Life and Eden Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineupEden Foods sits further up the premium end
West Life
Eden Foods
30
brand power
62
3
products
78
1
categories
32
12
grocers
15
17.2¢
price per fl oz
84.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ West Life▭ Eden Foods
Distribution · 30% of score50·63
W
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only West Life
no top category Eden Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only West Life · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: West Life · Eden Foods
