Wholesome Yum vs Madhava · Bay Area shelf head-to-head
Wholesome Yum and Madhava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madhava carries more Brand PowerMadhava is in more Bay Area grocersMadhava fields the deeper lineupWholesome Yum sits further up the premium end
Wholesome Yum
Madhava
20
brand power
46
4
products
13
3
categories
5
4
subcategories
9
3
grocers
17
$1.35
price per oz
60.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholesome Yum▭ Madhava
Distribution · 30% of score13·71
W
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wholesome Yum
only Madhava
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wholesome Yum · 0
no exclusive doors — everywhere Wholesome Yum is, Madhava is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholesome Yum · Madhava