Wickles vs Del Monte · Bay Area shelf head-to-head
Wickles and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupDel Monte sits further up the premium end
Wickles
Del Monte
15
brand power
66
3
products
114
2
categories
10
2
subcategories
25
2
grocers
14
$7.52
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wickles▭ Del Monte
Distribution · 30% of score8·58
W
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wickles
no top category Del Monte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wickles · 0
no exclusive doors — everywhere Wickles is, Del Monte is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wickles · Del Monte