Wild Planet vs Bumble Bee · Bay Area shelf head-to-head
Wild Planet and Bumble Bee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineupWild Planet sits further up the premium end
Wild Planet
Bumble Bee
59
brand power
49
38
products
30
6
categories
3
7
subcategories
6
18
grocers
11
$1.33
price per oz
59.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Planet▭ Bumble Bee
Distribution · 30% of score75·46
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Seafood32 vs 27 SKUs
6% of shelf
only Wild Planet
only Bumble Bee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Planet · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Planet · Bumble Bee
