Wild Planet vs Wildfish Cannery · Bay Area shelf head-to-head
Wild Planet and Wildfish Cannery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineupWildfish Cannery sits further up the premium end
Wild Planet
Wildfish Cannery
59
brand power
17
38
products
5
6
categories
2
7
subcategories
3
18
grocers
5
$1.33
price per oz
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Planet▭ Wildfish Cannery
Distribution · 30% of score75·21
W
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Planet
only Wildfish Cannery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Planet · Wildfish Cannery
