Wild West vs Bubbies · Bay Area shelf head-to-head
Wild West and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupWild West sits further up the premium end
Wild West
Bubbies
22
brand power
60
4
products
45
4
categories
6
4
grocers
19
$3.23
price per fl oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West▭ Bubbies
Distribution · 30% of score17·79
W
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild West
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild West · 0
no exclusive doors — everywhere Wild West is, Bubbies is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West · Bubbies