Wildwood vs Morinaga Mori-nu · Bay Area shelf head-to-head
Wildwood and Morinaga Mori-nu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwood carries more Brand PowerWildwood is in more Bay Area grocersWildwood fields the deeper lineupWildwood sits further up the premium end
Wildwood
Morinaga Mori-nu
52
brand power
27
15
products
6
5
categories
1
18
grocers
9
66.4¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildwood▭ Morinaga Mori-nu
Distribution · 30% of score75·38
W
M
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildwood
only Morinaga Mori-nu
no top category Wildwood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wildwood · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildwood · Morinaga Mori-nu
