Wildwood vs Wo Chong · Bay Area shelf head-to-head
Wildwood and Wo Chong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwood carries more Brand PowerWildwood is in more Bay Area grocersWildwood fields the deeper lineupWildwood sits further up the premium end
Wildwood
Wo Chong
52
brand power
30
15
products
8
5
categories
1
18
grocers
6
66.4¢
price per oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildwood▭ Wo Chong
Distribution · 30% of score75·25
W
W
carried in 18 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score71·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildwood
only Wo Chong
no top category Wildwood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildwood · Wo Chong
