Wilton vs Betty Crocker · Bay Area shelf head-to-head
Wilton and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineupWilton sits further up the premium end
Wilton
Betty Crocker
70
brand power
66
39
products
106
4
categories
7
5
subcategories
10
10
grocers
12
$1.72
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilton▭ Betty Crocker
Distribution · 30% of score42·50
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilton · 1
only Betty Crocker · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilton · Betty Crocker
