Wisecrackers vs Simple Mills · Bay Area shelf head-to-head
Wisecrackers and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Wisecrackers
Simple Mills
0
brand power
71
3
products
75
1
categories
13
3
grocers
22
$6.91
avg price
$7.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wisecrackers▭ Simple Mills
Distribution · 30% of score13·92
W
carried in 3 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wisecrackers
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wisecrackers · 0
no exclusive doors — everywhere Wisecrackers is, Simple Mills is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wisecrackers · Simple Mills