Xochitl vs Siete · Bay Area shelf head-to-head
Xochitl and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupSiete sits further up the premium end
Xochitl
Siete
35
brand power
70
12
products
77
2
categories
12
2
subcategories
22
12
grocers
21
68.0¢
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Xochitl▭ Siete
Distribution · 30% of score50·88
carried in 12 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xochitl
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Xochitl · 0
no exclusive doors — everywhere Xochitl is, Siete is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Xochitl · Siete
