Yogi vs The Republic Of Tea · Bay Area shelf head-to-head
Yogi and The Republic Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Republic Of Tea carries more Brand PowerThe Republic Of Tea is in more Bay Area grocersThe Republic Of Tea fields the deeper lineup
Yogi
The Republic Of Tea
23
brand power
53
9
products
169
3
categories
4
1
grocers
13
$4.30
avg price
$14.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yogi▭ The Republic Of Tea
Distribution · 30% of score4·54
Y
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yogi
only The Republic Of Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yogi · The Republic Of Tea
