Yonder vs Martinelli's · Bay Area shelf head-to-head
Yonder and Martinelli's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineup
Yonder
Martinelli's
15
brand power
62
2
products
35
1
categories
4
1
grocers
21
$5.29
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yonder▭ Martinelli's
Distribution · 30% of score4·88
Y
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yonder
no top category Martinelli's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yonder · 0
no exclusive doors — everywhere Yonder is, Martinelli's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yonder · Martinelli's